Kanjor

[Drax]

CLAIRON PICARD

GOVERNMENT PROMOTING CHEESE
 
Universite de Region Martois, August 6, 5625:  Premier Fabrice Courbet, Finance Minister Roxanne Marvaux and Trade Minister Jean-Jacques Montclair attended a symposium sponsored by the Economics Department of the Universite de Region Martois. CLAIRON PICARD has learned that the government was proposing a promotion campaign for Kanjor’s cheese.
 
Premier Courbet addressed the gathering saying:
 

As President  Chloe Thibadeau, told you 650 some years ago, the perception throughout Terra is that the finest cuisine in all Terra is Canrillaise cuisine. Further Canerillaise truffles and wine are part of that cuisine, an integral part that is inferior without them.  That is the perception and it is really good for our export market.
 
With cheese we face a somewhat different marketing problem. Really really good hard yellow rindless cheese is made elsewhere, in Artania in point of fact, and made very very well. Moreover, Terra loves cheese in pizzas, in cheese burgers, in macaroni and cheese and as an additive to everything from ham and cheese to chili cheese corn and fondu.
 
Where we may be able to secure a niche is in the upscale hors d’oeuvres market. For that, what people really want is soft cheese held together with a rind.  And that is where Canrille excels, that is where Kanjor excels and that is where the villages around Mavigny right here in Martois excel.
 
Well, how can the government help.  Two main ways.  We will run a Terra wide promotional campaign as we did with pinot noir and black truffles. Second, the Ministries of Agriculture and of Trade  have loans for expansion and in some cases grants.
 
How can the Province of Martois help? By setting up an Appellation d’Origine Controlle (AOC) telling all Terra what is great cheese and what is good but less expensive.  Same sort of thing we do with wine. The other Provincess can use Martois as a model and prototype.
 
This will work. It worked 650 years ago when President Thibadeau initiated it and it will work now. Our economy is growing and Martois agriculture can be at the heart of the growth.